Nobull's Experiential for TINCTURE London

Nobull's Experiential for TINCTURE London

If you’ve been following Nobull’s recent updates you may have noticed we’ve started working with an exciting new brand called TINCTURE London. TINCTURE creates all-natural household cleaning products that combine active botanical ingredients and essential oils with antimicrobial silver.

The TINCTURE products take inspiration from ancient monastic knowledge of botanical ingredients and cleaning rituals from all over the world. To tie in with RHS Chelsea Flower Show the brand were hosting a pop up at Peter Jones on the Kings Road, where they would be hosting herbal posy making demonstrations and offering discounts on the range.

By combining TINCTURE’s product history and the link with Chelsea Flower Show, we created the idea for a TINCTURE Monk to travel from his monastery to the Kings Road and the Chelsea Flower Show to tell the people on the streets about TINCTURE! The monk was of course accompanied by the TINCTURE and Nobull teams to ensure he didn’t get lost on his travels.

The team and the monk set off in the morning to the show with a great response from the public, show visitors, Chelsea Pensioners and even Police Officers! The team were armed with branded usherette trays filled with mini herb posies, sage seed samples and TINCTURE product samples. We engaged with the crowds of people at Sloane Square Underground Station, outside Peter Jones and of course, at Chelsea Flower Show.

On social media we supported the campaign by seeding tweets with Nobull’s parenting bloggers contacts, which amplified the word of the TINCTURE Monk’s travels. This resulted in over 330,000 Twitter users seeing information about the brand and the event in just 24 hours.

Results:

  • TINCTURE London Twitter account reached: 333,862
  • In just 24 hours the #TinctureMonk reached 246,450 Twitter accounts
  • Over 20 TINCTURE ‘Monk selfies’

TINCTURE is sold online at www.tincturelondon.com and via John Lewis

If you are interested in learning more or trialling Tincture products, please contact amy@nobullcomms.co.uk or call 01628 526208

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Instagram: @tincturelondon Twitter: @TinctureLondon Facebook: @TINCTURELondon

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