Pharmacare Europe has appointed Nobull Comms to launch the Fat Blaster brand in the UK market and drive its PR campaign strategy. Nobull Comms has been working closely with Pharmacare Europe since 2016 on other key brands such as Skin Doctors, Bioglan Supplements, Promensil for Menopause and Sambucol for cold and flu.
Nobull Comms, the Bucks-based PR, events and digital agency, will support the launch of Fat Blaster with social media management, digital advertising and influencer relations.
Fat Blaster is currently Australia’s Number 1 weight loss brand specifically designed with proven ingredients to make losing weight easier. The range is made up of three products: FatMagnet, Appetite Suppressant and a Protein Shake Meal Replacement.
The revolutionary FatMagnet is scientifically proven to bind fat from the foods you eat, perfect for anyone looking to reduce fat absorption and lose weight. It binds up to 60x its own weight in fat. The Appetite Suppressant contains the hunger busting fibre Glucomannan which reduces your appetite and helps you to feel fuller for longer, it also maintains normal blood cholesterol levels. vitamins. Finally, the High Protein Meal Replacement Shakes are specifically designed for healthy and safe weight loss results in a convenient and delicious shake. Available in Chocolate and Strawberry.
“We’re excited to launch this successful Australian brand to the UK market, working closely with Nobull Comms to develop relationships with influencers and raising the profile of the brand. Nobull has a wealth of experience and existing relationships and has worked successfully with other brands at Pharmacare Europe, making the team the obvious choice for our launch campaign,” says Hollie Ryding, Brand Manager for Fat Blaster UK.