The 24th – 30th September saw Nobull’s Client Bioglan help The Gut Stuff take over Old Street Station for the UK’s first ever ‘Gut Week’.
The Gut Stuff was co-founded just over a year ago by DJs Lisa and Alana Macfarlane. As twins Lisa and Alana have taken part in many research experiments which lead them to begin a YouTube series featuring leading scientists in Gut Health. Following the success, they started The Gut Stuff - an accessible and fun resource for all things gut health!
When Lisa and Alana approached us about working together for a Gut Week pop-up, it was the perfect opportunity for our Client health and wellness supplement provider, Bioglan.
The aim of the week? To empower commuters to ‘Give a Sh*t’ about their gut health.
During the week commuters had the chance to pop into the ‘Gut Stuff’ library and hear talks from gut experts. Bioglan were also given their own stand in the library to display their gut-friendly prebiotic fibre Bioglan Inulin Powder and anti-inflammatory supplement Active Curcumin.
On Monday Afternoon, we invited The Urban Kitchen founder and nutritional scientist Toral Shah to host a free informative talk and Q&A about ‘trending ingredients for digestive health’. Thursday gave Bioglan the opportunity to meet with commuters with their very own brand stand in the station. The Nobull Health team joined to serve delicious golden milk and fresh berry smoothies while discussing the benefits of supporting the gut with supplements.
Through Nobull’s contacts in the health and wellbeing sector we were able to secure Bioglan a prime spot amongst leading healthcare (and none competitor) brands during a week which gave them exposure to over 350,000 commuters over five days!
A special congratulations to The Gut Stuff Team, Lisa, Alana and Michelle, for organising Gut Week!