The Death of Like for a Like, the Birth of Social Protection

The Death of Like for a Like, the Birth of Social Protection

Last week, Instagram announced that they would be extending plans to hide likes and views into six countries, including the likes of Australia, Ireland and Japan. The aim of this “test” is to ultimately “reduce pressure” on users and increase focus on the content itself, rather than the numbers it generates. The positive effect it could have on mental health, in young people specifically, is of course the driver for this change. But will hiding likes make Instagram a happier place to be?

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