HITACHI CAPITAL VEHICLE SOLUTIONS APPOINTS NOBULL COMMUNICATIONS TO MANAGE PR ACROSS ITS THREE DIVISIONS

Hitachi Capital Vehicle Solutions has appointed Nobull Communications to manage communications across its car and commercial vehicle leasing and driving instructor businesses - Hitachi Capital Vehicle Solutions, Hitachi Capital Commercial Vehicle Services and Driving Instructor Centre.

Hitachi Capital runs over 70,000 vehicles and is the leading independent provider of car and commercial vehicle leasing services managing vehicles on behalf of some of the UK’s largest and most high profile business critical fleets. In addition it provides over 10,000 driving instructors with a range of car funding and value added services.

Hitachi Capital appointed Nobull, following a four way pitch, based on the agency’s unrivalled expertise in the car and commercial fleet sectors. Nobull has already operated as lead agency on the acquisition of 9,000 vehicles from Lombard Vehicle Management and is working on some high profile LCV and HGV projects that Hitachi Capital is involved in.

“Nobull has a huge amount of experience across our sectors. This knowledge coupled with the agency’s industry contacts and creativity really attracted us. They were a clear winner in our tender process and we look forward to working with them to further build our brand,” says Peter Atkinson, head of marketing, Hitachi Capital Services.

Nobull’s director Steve Carman commented: “Hitachi is a global brand and one that continues to grow in many industry sectors in the UK. We are pleased to be helping three Hitachi companies in the UK increase their share of voice and build on their already impressive customer portfolio.”

Automotive