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 | | The brief: Late to market vehicle and part of a triple platform venture. It needed an innovative launch to make it stand out from the crowd. Theme: Glam Safari meets Cool Camping – an ‘in-tents’ experience We wanted to place the car in its life-style and enable journalists to experience the vehicle as it might be used by drivers and their families – what would they do in their car together? They would go for days out, perhaps to a safari park, or even camping…
The campsite we created was not your average campsite. Based in the beautiful grounds of Longleat Safari Park for one week in July, we recreated a 5* hotel in a field, complete with quirky, cosy luxury guest accommodation. Guests slept in double beds, with soft duvets and crisp linen, rugs covered the floor and they even had a mini-bar to raid for a Midnight feast! They could freshen up in the poshest of loos and hot power showers. Mouth-watering food was served in our Moroccan Kata, complete with a chic cocktail bar and chill out zone. This also provided the backdrop to showcase static vehicles.
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“Thank you all, from the bottom of my heart, I feel we achieved great things. We’re getting positive responses every hour here, so well done everyone”. | |||||||||||||
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