Sales and Customer Events: Leading Pharmaceutical Manufacturer

The brief: To arrange national and international meetings for leading health practitioners, to discuss the latest advances in Cystic Fibrosis medication and network.

Results:

Through an inherent understanding of how to maximise opportunities from an event, Nobull achieved:

Average of 4 sales appointments made at each event

28% response rate to all events - 95% attendance on day

30% of delegates book online - web traffic rose by 45% in 2002

96% of attendees will attend future events

92% rated speakers as excellent or good

Has integrated events in line with overall marketing focus to maximise usage of Forest’s website

The Company also holds an annual European meeting for healthcare professionals, Nobull was tasked with organising one at short notice… and has been working with them ever since!

Results

Managed all aspects of project from venue search to invitation design and mailing

Utilised venue finding expertise - 15th century Villa

Consistent ‘look’ and branding on all invitations, web information, signage at events

275 attendees

Nobull present at event to manage all aspects leaving client free to network

Followed up every guest by DM /email

Personal feedback from many guests

I just wanted to say “Thank you” for organising such a fun evening out on behalf of Forest. It was a really good opportunity to mix with colleagues from different parts of the country and I also learnt a lot about how to really appreciate wine! It was a really good idea to have the wine tasting lessons as part of the meal.

Nicola Culley
(CF Social Worker in the Paediatric Team at Kings College Hospital)

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Nobull Ltd. The Pumphouse, Stag Place, Wooburn Town, Buckinghamshire, HP10 0TT t. 01628 526208 f. 01628 532319