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| The Brief: To raise awareness of a brand new, Fuel-Cell concept vehicle and brand developments with hydrogen as an alternative vehicle fuel. To deliver an informative and entertaining event, maximising journalist access to the vehicle. To educate the general public about the brand’s environmental activity through the medium of the UK media (both motoring and alternative) The Results The concept vehicle was featured hourly on Sky News and on BBC News 24 on during the UK drive week. It was mentioned within the Radio 4 Today programme and in daily publications such as The Mirror, The Daily Mail and the Evening Standard. The event was so successful, a second event was put together – this was well attended and coverage followed for business titles as well as consumer.
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“We have never had such a successful press event in terms of coverage!” | |||||||||||||
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