“We have never had such a successful press event in terms of coverage!”
Nissan Press Office
“…a short note of thanks for the opportunity to attend the DRIVe event. It was most enjoyable, held in very picturesque countryside with...
“Just short note to say a huge thank you for everything you on the DRIVe launch and the family day...
“Thanks to both of you for all the hard work in making the weekend and the 5008 adventure such a success...
“Thank you again to you all and your teams for making last night such a success. It really seems like we've struck when the time is right...
“Many, many thanks for everything you
did to make last night a success...
“The NoBull team was very much part of our marketing department – the relationship was seamless and we achieved some outstanding results ...
“On behalf of us all at FOCUS I would like to take this opportunity thank you for all your exceptional efforts...
“We choose NoBull to organise our press launch events because it offers unrivalled creativity combined with the utmost professionalism...
“As we drove out of Woolley, Sasha said to me, 'I wish we could stay here for ever'. Safe to say we all had a truly superb time...
“As we drove out of Woolley, Sasha said to me, 'I wish we could stay here for ever'. Safe to say we all had a truly superb time...
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50th anniversary of Volvo inventing the three point seat belt
Hyundai was launching its new i20 against some very strong competition, so making the launch memorable and fun for journalists with a powerful theme was vital for the car to get off to a good start in the media
Timing: July 2009
Theme: How Volvo’s three point belt had saved one million lives in the past 50 years
Tactic: Using original development footage and photography to reinforce the anniversary of an iconic piece of safety equipment that all drivers use each day but take for granted
Location: The Gherkin, London
The facts, figures and visual assets were pulled together early in building the campaign enabling us to push the story way beyond the motoring press, into lifestyle, broadcast and online.
The iconic Gherkin was used as the launch venue to ensure a strong attendance for the anniversary of the iconic invention. As many journalists had not been inside the Gherkin, this created extra buzz both on social networks and meant many more A-list journalists attending than expected
The event became the launch pad for a strong online and broadcast campaign which saw the story spread way beyond the traditional automotive pages, ultimately appearing as a DPS in the Independent’s lifestyle section.
Case studies:
