Nobull run a combined traditional and social campaign for the Healthcounter, encompassing social media strategy and management, blogger outreach, content generation, media relations and a press office.
The Nobull approach has been to establish the Healthcounter's team of online doctors as thought-leaders, making them approachable for quotations and interviews on topical health issues.
As well as this, Nobull have organised seasonal focusses for the media that are replicated on social media - a combination of the two during October, when we focussed on SAD (seasonal affective disorder), led to coverage in the Mail Online, Female First and on the Yahoo! homepage, delivering a sharp increase in sales of the Lumie Bodyclock.
Nobull also placed coverage in The Sun, Now Magazine, Stylenest, Red, Woman's Own and many more high-profile publications, as well as accumulating over 7,000 Facebook fans and 3,500 Twitter followers in less than a year.