Charnos National Stockings Day saw the Nobull team baring all for Breast Cancer Care with Charnos’ pink ribbon stockings selling out! Team Life & Style consistently achieve mentions in fashion spreads as well as having full length features dedicated to Charnos. The Task:  To boost Charnos Hosiery’s reputation for quality hosiery
To place as the wearable alternative to high fashion trends To emphasise hosiery expertise – becoming industry experts Achieve great quality and quantity of media coverage through feature pieces as well as fashion shoot mentions Build on relationships with retailers All with longevity… Our Creation: Identified six iconic leg shapes Given lessons/tips to make the most out of each leg shape Identified day and night time hosiery to match each leg shape Target Media: Women’s fashion, Fashion advice columns, Feature writers Material: Microsite – www.lessonsinlegs.co.uk Postcards Creative Sales Support Material and Ideas | 
