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“The Life & Style team just ooze enthusiasm and energy! From fashion spread mentions to Charnos focused features; Nobull really does deliver, even if it means stripping off! They are always willing to go that extra mile!” Alison Baines, | |||||||||||||||||||
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Charnos National Stockings Day 19th October 2007 To boost Charnos’ long standing relationship with charity Breast Cancer Care, Nobull launched National Stockings Day, Nicky Hambleton-Jones jumped on board to front the campaign, developing Charnos limited edition pink ribbon stockings and hold ups of which a percentage of sales were donated to the charity. In addition to a successful campaign which saw all stock sell out across the country, Nobull set up a Facebook group to raise awareness of the day. | |||||||||||||||||||
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A National Stockings Day group was created on Facebook AIM To support the campaign, extending reach to maximise awareness levels. RESULT 76 members in total joined and some conversation was started Through Facebook ‘friends’ networking the MIPAA magazine ‘Revolve’ picked up on what we were doing and featured the story! REVIEW This was not fully integrated in to the original campaign plan. It was merely a ‘side-line trial’ so the fact we achieved conversation and secured coverage in a non-traditional media target was a great achievement! | |||||||||||||||||||
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