Nobull Travel
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Charnos case study 1: Brand Boost

In 2006 Nobull was appointed to give a boost to Charnos Hosiery, a brand which once had a huge customer loyalty base that had slowly lost its share of voice in the media, as well as in its market place.

Through strong relationships with the target media and imaginative campaign ideas, just a few seasons later, Charnos Hosiery is THE brand choice for the wearable high fashion alternative. Offering inspiration to its customer and educating on the power of their legs. A real confidence booster.

“The Life & Style team just ooze enthusiasm and energy! Whether it’s bouncing around ideas or reporting back on results, we know they are passionate about our brand and we couldn’t imagine working with anyone else! PR really does sell, in 2007 we saw a 20% increase in our sales! From fashion spread mentions to Charnos focused features; Nobull really does deliver, even if it means stripping off! They are always willing to go that extra mile!”

Alison Baines, Charnos Hosiery

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Nobull Ltd. The Pumphouse, Stag Place, Wooburn Town, Buckinghamshire, HP10 0TT t. 01628 526208 f. 01628 532319