Shouting about a subject people mention in whispers Our creative approach has resulted in coverage in the baby and parenting press, plus niche press including grey/retirement press, sports and fitness, health and wellbeing, Pilates and yoga, gadgets and men’s press. Additionally, we have capitalised on timely opportunities making sure that we continue to educate journalists and public and follow up on all hooks on the subject of pelvic floor exercises and stress incontinence. There is nothing we like better than taking a difficult, sensitive or taboo subject and sharing it with a wide media audience – making the most squeamish listen to your messages and educating the public about your innovative product solutions. For this client we have been involved in creative work for as well as negotiating free advertorial space in return for competition prizes. We have many journalist trials underway and are developing case studies for particular medical conditions and life stages – all targeted to meet the feature needs of specific publications. |