The design: We felt it was important to emphasise the excellent service provided by Channel Comms. They made future proof telecoms technology simple to understand. They also tailor everything to the exacting needs of very diverse customers, spanning small and large corporations. Their team is always on hand to provide support and take care of everything from start to finish. We wanted to connect with the feelings of the customer – reassurance, stress-free service. This led to Plain Sailing, using a calm and eye-catching image on the front of the folder. Then we refined the information on channel to highlight thekey points. The aim is that the folder, whether left following a presentation, or sent as a stand alone marketing piece stood out on the desk, got the message across and was memorable. |