Case Study: Replens Example of creative media introduction The Task  We were targeted with raising awareness of Replens, a product that relieves severe dry mouths, which can be caused by taking certain medications
Not a glamorous product! We were targeting the health advisory writers within the women interest, general consumer and national press health pages, including online We need to make it stand out on an overcrowded desk We linked with something we have all probably done – the ‘how many crackers can you eat without having to drink some water’ challenge The pack we sent included a bottle of Replens as a sample, a postcard and Oaten Biscuits from Duchy Originals. It worked extremely well, providing an eye-catching package to introduce Replens to our target media, resulting in press enquiries and coverage | 
