Case Study: St Regis

The brief

To design and produce a press advertising campaign for its trade press that was innovative, eye-catching and very different from the competition

To emphasise the differentiators from their competitors, who mainly operated from Europe

To reinforce the quality of customer service that the company was renowned for, and ease of communication with a UK-based team

To provide 2 x corporate ads and one for each product in the range, including a new product (we also designed a new name and logo for this product, emphasising the quality and benefits of each product in the range

The result:

Our campaign was inspired by the company’s quality of service and UK-based customer service team

Feedback from customers highlighted the ease of communication and that it made their job easier, as they were reassured that if, on the rare occasion, something went wrong in the delivery process, they could contact someone in the UK and get everything sorted and back on track with the minimum of fuss and inconvenience

We were also inspired by the name: St Regis, which felt like an upmarket, luxury resort somewhere exotic

Our theme: Life’s a Beach, focusing on the fact that working with the company was stress-free

Our strapline: Relax…with St Regis Life’s a Beach

We continued this theme with the images we chose to represent each product.

For Trident, we chose a shell: Natural Strength without costing a fortune, communicating the durability of this packing product and its competitive price

OptimaSilk, a new high quality smooth paper which was ideal for colour printing: A New Wave in perfect colour print

Primaflute, a tough, protective product: Protection from the Elements

It was a huge success, running for two years and creating a big impact. The campaign looked so different from competitors and communicated the messages in an impactful, colourful and fresh way.

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Nobull Ltd. The Pumphouse, Stag Place, Wooburn Town, Buckinghamshire, HP10 0TT t. 01628 526208 f. 01628 532319