 Case Study - Paugeot
Our Challenge  Helped forge greater awareness of environmental credentials in trade, national and consumer press
Support all press office events and increase press office position in annual MORI survey Target media National and regional motoring and consumer press, green press, verticals, CVs, fleet and trade Key achievements Establishing Peugeot as one of the greenest car ranges in the UK Boosted awareness of HDi engine technology against standard green technology Educating journalists about Peugeot’s overall ‘well to wheel ‘credentials Reactive comment on industry-related forces e.g. The Budget Launched new 4007 at Longleat House with a focus on reducing the environmental impact of the launch | 
