 Case Study - Nissan
Our Challenge  To gain awareness among media and key opinion formers of Nissan’s environmental programme
Target media/opinion leaders National motoring writers, trade and dealer press, environmental press and key green opinion leaders Key achievements Gained coverage on Sky News for the hydrogen Fuel Cell Vehicle Generated high profile coverage in the Times, Guardian and Telegraph Developed new relationships with media to educate consumers about Electric Vehicles Developed social media strategy for EV communication in the UK Set up social media channels to build awareness and build confidence in EV offering Generated more than 100 drivers to pre order LEAF EV through social media activity | 
