Case Study - Lysanda
Launched new Eco Log emission monitoring technology to the fleet, trade, national and green press
Gaining credibility amongst key opinion formers for a Start up company
Encouraging further investment through high profile media coverage
Target media Fleet, trade, national motoring, investment, green on and offline press
Key achievements Generated substantial national and trade interest for Eco- Log product
Helped gain next round of funding (£1 million) through PR coverage
Generated first customers for Lysanda through targeted PR coverage in the National, Fleet and Transport press
Gained awareness of Eco Log with major corporate fleets - LloydsTSB, Centrica, BAA and BT
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