Case Study - Avis

Positioning Avis as the green rental brand in the industry

Target media/audience

Fleet, travel, national consumer and trade press/fleet operators

Key achievements

Driving green comment and issue management for the past 18 months with very limited material

Resulting in Avis being seen as the green rental brand in travel, consumer and fleet press

Encouraged promotion of partnerships with The CarbonNeutral Company and VES, resulting in extensive media coverage

Secured monthly input from Avis spokespeople in TTG’s prestigious “green blog”

Achieved green recognition with key fleet operators and leasing companies

Nobull Ltd. The Pumphouse, Stag Place, Wooburn Town, Buckinghamshire, HP10 0TT t. 01628 526208 f. 01628 532319