Nobull’s experienced team is on hand to help our clients host events that are unforgettable, from product launches and demonstrations to media relations days, experiential events and publicity stunts.

We worked with Charnos Hosiery to create and promote National Stockings Day, which encourages hosiery fans to wear stockings on 20th October. During the 2011 event, three team members braved the cold to walk through London, stopping to speak to Johnny Vaughan and Lisa Snowdon on the way.

Whatever your requirements, we can help you to make the most of your budget and to ensure that the key players in your industry are invited.

We can use traditional PR methods and social media to build up to your event, boosting sales and awareness before it even begins. We can also use our years of PR expertise to ensure that the key players and influencers from your industry are in attendance.

During the event, our team can be on hand to brief and debrief attendees, to report live through social media with daughter company Sociabull, and to make sure that everything runs as smoothly as planned.

Afterwards, we follow up with the attendees and continue to build relationships long after the last visitor leaves.

Every year, nearly 200,000 skiers drive from the UK to the slopes in Austria or Switzerland, and a sizeable part of their budget will be spent on fuel. Until now! Volvo invited UK journalists to take part in its latest eco-driving challenge – driving a new Volvo S60 or V60 DRIVE model from Marlow to Mayrhofen in Austria... on one tank of fuel. Why Mayrhofen? 

It's the venue for Volvo Snowbombing, the award-winning music festival regarded by many as 'the greatest show on snow'. That year's headliners were Fatboy Slim and the Prodigy. The cars have a theoretical tank range of 975 miles, so it's possible to complete the challenge on one tank of fuel. 

Congratulations to Paul Clarke of Green Car Guide and Matt Joy of the Press Association who won the challenge and arrived with minimal fuel to spare!

Our Challenge: To find a world class venue to launch Volvo’s 50th anniversary of the seat belt media campaign

Target media/opinion leaders: National motoring writers, editors of consumer/trade motoring magazines, safety opinion leaders

Mechanism for success: The Gherkin’s technology, shape and icon status was aimed to match that of Volvo’s innovation

Key achievements: Generated over £500k of press coverage

Included high profile online coverage on 50 radio stations and on page coverage in all the key nationals

The seat belt invention won a Prince Michael of Kent safety award

Our Challenge: To make the Peugeot 5008 MPV stand out with top media

Budget: £15k

Target audience: Top tier automotive media and their families

Mechanism for success: Developed the Famous Five creative theme to encourage family event showing the car in its true context. Every aspect was themed and each 'family' worked to solve clues on the road routes to get to  their next location.

Key achievements: 15 journalists and their families attended

Reinforced Peugeot’s relationships with key automotive media

Enabled the media to experience the 5008 MPV with a fun family adventure

Coverage helped to win What Car? Of The Year award

The brief:  The Peugeot 4007 needed an innovative product launch to make it stand out from the crowd

The Nobull Approach: Glam Safari meets Cool Camping – an ‘in-tents’ experience

We wanted to place the car in its lifestyle, enabling journalists to experience the vehicle as it  might be used by drivers and their families. What would they do in their car together? They could go for days out, perhaps to a safari park, or even camping! So, we developed our cool camping concept...

Results: 128 journalists were mesmerised with the site

Journalists are still talking about it

It generated more than £500,000 worth of press coverage

The brief:  Focus Energy shots were new to the UK, representing a new way to boost energy for several hours. Competition was fierce from some heavy hitting, well established brands, so with a fairly limited budget we needed to make an impact and hit the streets with samples    

The Nobull Approach:

Theme: Linked to London Marathon – boost your energy after a heavy weekend!

Tactic: Targeting busy commuters on their way to and from work the Friday before the Marathon and the Monday after

Location: Central London stations - those with the heaviest commuter footfall. Teams of actors and promotional staff were dressed in the striking Focus colours. Armed with their ‘shot’ belts (usually used for Tequila shots in bars), they handed out Focus shots, transported around London on Focus-branded cycle rickshaws.

It was a hugely successful sampling exercise, supported with PR and social media activity, achieving wide ranging media and online coverage.

Tactic: To use an ‘intelligence’ theme to launch the car to the media

Location 1: Bletchley Park, National Codes and Cipher Centre for lunch and tour of WW2 Codebreakers exhibition

Location 2: Madingley College, Cambridge, for dinner and game of giant Trivial Pursuits, before an overnight stay in the Hall of Residence, which were personalised and themed

The car’s key attributes were communicated throughout the launch, including in the Trivial Pursuit questions, generating positive review coverage from the media guests that picked up on these and the theme.