Case Study - Internal Communications

Client: Lex Transfleet Airside Solutions (LTAS)

The brief

To promote LTAS’s pioneering Advanced Modern Apprenticeship in light and heavy commercial vehicles and aircraft ground service equipment based at Heathrow and Gatwick airport – the first of its kind in the world, working within a tight time deadline and budget.

The material needed to appeal to 16-21 year olds using language and images they could identify with.

The images also needed to be representative of the apprenticeship as an exciting new career opportunity

Results

  • Creative concept became ‘FLY’
  • Images were used used on all promotional material
  • Copywriting and project management of design & printing:-

  • Press release
  • Brochure
  • Poster
  • Website
  • Media advertising
  • T-Shirt

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