| Case Study - Database Management Client: Forest Laboratories Issues - Discreet target audience of 2500 individuals
- Existed as stand alone mailing list
- Needed to work harder for Forest and become central information source for all marketing activity
- Relied only on sales force for updates
Results - Data given thorough ‘cleanse’
- Used as data resource not just mailing list:
- Meeting attendees
- Speaker profiles
- Special interests
- Drug usage
- Introduced data capture opportunities
- Website, delegate packs, event replies, interactive emails
- Additions & changes sent to reps monthly to provide them with new sales leads
| | |  | | | | |  | | | | |
© Nobull Ltd The Pumphouse, Stag Place, Wooburn Town, Buckinghamshire, HP10 0TT t. 01628 526208 f. 01628 532319 | | | |
|
