The Healthcounter Case Study

How we ran a social media campaign to launch The Healthcounter and help place them as thought-leaders

Media relations campaigns Social media set-up, strategy and management

The Challenge

To establish The Healthcounter's team of online doctors as thought-leaders, making them approachable for quotations and interviews on topical health issues.

The Solution

Nobull ran a combined traditional and social campaign for the Healthcounter, encompassing social media strategy and management, blogger outreach, content generation, media relations and a press office.

Nobull also organised seasonal focuses for the media that were replicated on social media.

The Results

  • Coverage on the Yahoo! Homepage, The Mail Online, Female First, The Sun, Now Magazine, Stylenest, Red, Woman's Own and many more high-profile publications
  • Accumulation of over 7,000 Facebook fans
  • Accumulation of over 3,500 Twitter followers
  • A seasonal focus on the Lumie wake up naturally clock saw a 24 hour spike in sales of the product (basket sales valuing £20,000)