Raising awareness and challenging misconceptions about the condition.
NRAS recruited our help to bring a fresh new approach to its charitable campaign and help highlight, in particular, the challenges secret RA sufferers face every day.
To recruit bloggers, celebrities and case studies alongside our key opinion leaders and medical experts to support the campaign during awareness week and get more people talking openly about the issues.
Engaging our target audience via press releases and social media, we curated hundreds of real-life experiences from NRAS's supporters to help us tell our story to the media in the most authentic way possible. Using a rheumatoid arthritis 'simulation glove' we gave non-sufferers an insight into the disease and recruited blogger and RA sufferer, Alice Brockway, to help us reach out to a young audience.
Achieving coverage in consumer publications including the Daily Express, Daily Mail and MailOnline resulted in a 44% increase in traffic to the NRAS website. New visitors accounted for 69% per cent of traffic. We also secured social media support from a number of high profile experts, including Dr Sarah Brewer, Claire King and Dr Patricia Macnair.