James Haskell's Bodyfire Case Study

Using traditional and digital media to find new customers for James Haskell's Bodyfire brand

Media relations campaigns Blogger outreach programmes Social media set-up, strategy and management SEO and digital support Reputation management Value-added work with retailers

The Challenge

Raise awareness and support products sales for Bodyfire.

The Solution

The Nobull team have achieved extensive media coverage for Bodyfire – consumer, business and trade.

We also manage all Bodyfire's social channels on a day-to-day basis and have grown these steadily since late 2013, including regular interaction with key fitness influencers and Bodyfire advocates. This supports registrations to the Bodyfire database and sales of the fitness packages and supplements.

The Results

Since November 2013, we have achieved:

  • Extensive media coverage, including Men's Health, The Daily Mail, Huffington Post and BodyFit magazine, worth over £500,000
  • 500+ new registrations to Bodyfire TV (YouTube Channel) each week
  • 2000+ followers on Twitter
  • 800+ fans on Facebook
  • 50% increase in visitors to product page on website