Hitachi Capital Case Study

We helped Hitachi Capital build its car and commercial vehicle brands in the trade and vertical media

PR

The Challenge

To build Hitachi Capital's car and commercial vehicle brands through providing insightful comment and news in the trade and vertical media, working closely with sector experts within its business.

The Solution

Activation of our vertical campaign in highways management, human resources, accountancy/FDs, waste management, utilities, sustainability and health and safety publications generated a steady stream of business leads.

The Results

We generated more than £600K of media value in our first calendar year of working with Hitachi, with our award submissions helping them become multiple award winners.

Quite impressive from a standing start!