Cobra UK Case Study

How we ran a targeted media relations campaign to help Cobra UK achieve greater brand awareness and product placement for Coyote

Media relations campaigns Social media set-up, strategy and management

The Challenge

Raise awareness and generate national interest for the Mini Coyote v2 speed camera alert system

The Solution

Nobull created and implemented a communication strategy to both launch the product and generate national interest. This was achieved through an integrated social media, events and traditional PR approach by creating regular dialogue about Coyote and its products with key audiences.

We managed all press enquiries and public relations in the UK, including social media and online activities, a press cuttings service and evaluation.

Our ongoing reputation with key journalists ensured the product test and review programme we created and implemented was highly successful.

The Results

  • Generated coverage in a wide range of media including: Volkswagen Driver, Swiftcover.com, Fleet News, First Car magazine and BMW Car
  • Set up and managed Twitter and Facebook communities