Charnos: National Stocking's Day Case Study

Raising brand awareness and supporting Breast Cancer Care

Media relations campaigns Experiential product launches and stunts Social media set-up, strategy and management Website or marketing material design and copy

The Challenge

To create a campaign for Charnos Hosiery to support Breast Cancer Care.

The Solution

The concept behind the campaign was to help women embrace themselves, giving them a sense of empowerment during a time in which they may not be feeling very feminine.

We created #NationalStockingsDay in 2007 which now takes place every October to encourage women to be confident and courageous. The annual event generates great media coverage through visual material and huge amplification through public support via social media.

The Results

  • In just five days #NationalStockingsDay and @CharnosHosiery reached 1.9 million timelines in 2013
  • Attracted 1,599 tweets from 1,101 contributors
  • Our client grew their facebook by 300 fans
  • Attracted over 100 brand advocates on Twitter
  • Press coverage in The Daily Mail, The Sun, The Daily Telegraph, The Daily Express, Capital FM Radio