Charnos Case Study

Established in 1958 and synonymous with affordable luxury, Charnos is one of the UK’s best-loved hosiery labels. Nobull has been driving consumer PR for the brand since 2000.

Supporting Breast Cancer Care

Experiential product launches and stunts Consumer PR

The Challenge

To come up with a headline-grabbing PR campaign to support Breast Cancer Care. It needed to be fun and it had to be feminine with an empowering edge.

The Solution

Nobull created #NationalStockingDay in 2007, which now takes place every October. We sent confident and courageous women out in their stockings and generated media coverage with some striking visuals, public support and lots of buzz from the Charnos social media channels.

The Results

Within five days…

  • #NationalStockingsDay and @CharnosHosiery had reached 1.9 million timelines
  • Attracted 1,599 tweets from 1,101 contributors 
  • Increased Facebook likes by 600
  • Attracted over 100 brand advocates on Twitter
  • Secured coverage in top print titles including The Daily Mail, The Sun, The Daily Telegraph, The Daily Express

The Life and Style team just ooze enthusiasm and energy! Nobull really does deliver, even if it means stripping off!

- Charnos Hosiery