Avis Case Study

Achieving greater brand awareness through targeted media relations

Media relations campaigns Experiential product launches and stunts Website or marketing material design and copy Event creation, management and support Reputation management

The Challenge

For years the rental companies have struggled to differentiate their service on anything but price. Avis employed Nobull to build the Avis brand around its environmental credibility, to act as a key differentiator within the automotive, travel and fleet sectors.

The Solution

Working with limited material, Nobull built the Avis brand into an opinion leader in daily rental and the environment over an 18 month period.

Using its own detailed knowledge, Avis advised its customers and prospects, discussed the petrol V.S. diesel argument and examined the best way to reduce fuel use and fuel penalties when using the car.

The Results

  • A monthly comment article was secured in TTG's prestigious green blog
  • Coverage was generated in titles ranging from The Sun to Fleet News, as well as in the regional press

The company consistently seeks out new opportunities to promote Avis across all relevant media outlets.

- Daniel McCarthy, Commercial Director