Our task: to refresh the Metanium brand, in line with new packaging and to regain lost market share Target media  Healthcare professionals media, trade press, baby & parenting press, wider consumer press, regional
Method Press releases, journalist “afternoon tea” briefings, reader offers, themed prize draws, Bounty web activity Targeting health visitors through CPHVA conference (Community Practitioners & Health Visitors Association) Challenge As regulations do not permit product giveaways for this area we worked creatively to re-position Metanium with high-end prize draws including Petit Planet changing bags and Gabe & Grace lambskin pram liners Key achievements Coverage in all major baby & parenting magazines, Bounty website, on-line media including Green, regional parenting Won Practical Parenting Award Best in Baby Skincare 2007 (beating key competitor Sudocrem) | 
