Launching Clearblue Fertility Monitor The Task  To launch this new technology device and educate the media so that coverage reflects its unique capabilities
Key achievements Excellent coverage including The Sun, GMTV, Junior, Pregnancy and Birth, Boots Health & Beauty, Prima Baby, Easy Living plus on-line media and regional press Over 10 journalists trialled the fertility monitor, even resulting in several successful media pregnancies! 12 journalist one-to-one briefings took place 7 reader offers placed Met difficult target of achieving TV coverage – GMTV Exceeded consumer press targets and regional goals Organised webchat with beyond target ROI | 
