Pre-production campaign for the UK’s first 'Dadumentary' (i) to recruit Dads for filming in London, Manchester, Bath, Edinburgh and Dublin
(ii) to springboard awareness for Being Dad in the UK prior to DVD launch  The most efficient and effective ways of targeting a cross section of dads in the UK (with children under 3 years old) were identified
Pregnant mums were identified as the main influencers and due to time constraints short lead time media outlets were targeted including; online, broadcast and regional press The parenting press were alerted so that they could support the search for dads via their websites and also to keep them in the loop for the launch Social media sites such as Facebook and other online forums such as askamum were the obvious choices for ‘real time’ recruitment A huge response was received from posts made to a number of online channels including:  | Facebook | thebabywebsite | | Rollercoaster | mother&baby | | Mumsnet | ye-gads | | Babyworld | askamum |
National press including The Sunday Mirror Lifestyle including chat, FQ magazine Regional; Bath Chronicle and Sky Drivetime radio interviews took place across the UK including; Bath FM, Pure Radio, Edinburgh FM, Wythenshawe FM and BBC Berkshire Dads were recruited from the chosen locations with over subscription in London and Manchester Men’s lifestyle and parenting press are chomping at the bit for the launch of the Being Dad DVD | 
