Case Study: Total Accident Management The task:  Making Total stand out in a crowded market
To communicate its complex and diverse messages clearly and concisely, utilising a benefit-led approach To raise awareness of key challenges in this sector, and their solutions Target media Fleet, dealer, bodyshop and aftermarket press Key achievements Developed trust and transparency in the sector by educating journalists about ULR, credit hire and Tpro Won 8,500 vehicle customers through emarketing campaigns Helped more than double Total turnover in the fleet sector Developed Total marketing collateral including website, brochures, tagline and exhibition stand in just one month 
 
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