Case Study 1:
DRIVe Launch Event

The Task:

To facilitate the first UK drive of Volvo’s new low-emission DRIVe range of vehicles on a limited budget

Key Targets:

National motoring writers, national motoring magazines, environmental writers with an interest in the automotive industry

The Objective:

Nobull was approached by Volvo in November 2008 to devise a launch concept that would enable its key national journalists to drive one of only three DRIVe vehicles in the UK before the Christmas holiday period on a tight budget. The event would also initiate the noise about DRIVe before the national advertising campaign broke in early Jan

The Method:

Using Volvo’s brand new flagship dealership in Chiswick, West London as a base, Nobull created three driving routes through the West of the city for journalists to try out the vehicles and set up four test sessions over two days. With a maximum capacity of six journalists per session we were able to offer 24 journalists a drive opportunity. Refreshments were provided throughout the event and Volvo set up a number of speakers for interview including its environmental expert and the Volvo UK product manager for DRIVe.

Key Achievements:

Working with the Volvo press office to compile an invite list, the event was attended by 20 journalists from titles including: The News of the World, Auto Express, Autocar, Top Gear, Business Car and Fleet News.

Nobull brought the event in under budget – using just £6,000 for the two days

The event was also extended by an extra day to give Volvo dealers in the local area an opportunity to view and test the DRIVe models before their showroom debut.

The Future:

We took the event beyond December, offering a press demonstrator vehicle to major opinion formers who could not attend the event

Case Study 2:
Increasing Volvo’s profile in the fleet and specialist media

The task

To increase awareness of Volvo and its product range with the fleet, business and specialist vertical media.

Key achievements

We quickly gained a higher share of voice in the fleet media than actual market share

Improving relationships with key journalists through strategic media relations events

Added fleet related information to all press packs such as Benefit in Kind tax information, Co2 rating, P11D price

Addressed waning reputation of Volvo in safety and environment with key media

Targeted key hobby press with car loans to gain coverage in publications read by potential Volvo customers

Ran the most successful competition in the Doctor magazine’s history with the new XC90

Kept interest going in older product with innovative family promotions

Case Study 3:
Volvo DRIVe

The Task

To facilitate the first UK drive of Volvo’s new low-emission DRIVe range of vehicles on a limited budget

Key Targets

National motoring writers, national motoring magazines, environmental writers with an interest in the automotive industry

The Objective

Nobull was approached by Volvo in November 2008 to devise a launch concept that would enable its key national journalists to drive one of only three DRIVe vehicles in the UK before the Christmas holiday period on a tight budget. The event would also initiate the noise about DRIVe before the national advertising campaign broke in early Jan

The Method

Using Volvo’s brand new flagship dealership in Chiswick, West London as a base, Nobull created three driving routes through the West of the city for journalists to try out the vehicles and set up four test sessions over two days. With a maximum capacity of six journalists per session we were able to offer 24 journalists a drive opportunity. Refreshments were provided throughout the event and Volvo set up a number of speakers for interview including its environmental expert and the Volvo UK product manager for DRIVe.

Key Achievements

Working with the Volvo press office to compile an invite list, the event was attended by 20 journalists from titles including: The News of the World, Auto Express, Autocar, Top Gear, Business Car and Fleet News.

Nobull brought the event in under budget – using just £6,000 for the two days

The event was also extended by an extra day to give Volvo dealers in the local area an opportunity to view and test the DRIVe models before their showroom debut.

The Future

We took the event beyond December, offering a press demonstrator vehicle to major opinion formers who could not attend the event

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Nobull Ltd. The Pumphouse, Stag Place, Wooburn Town, Buckinghamshire, HP10 0TT t. 01628 526208 f. 01628 532319