Nobull is one of the UK’s leading automotive PR and social media providers, developing impactful campaigns that build brand awareness for clients with the media and potential customers.

We develop impactful campaigns for both small and large brands and have a great understanding of what journalists need in the B2C and B2B sectors. We generate results by calling on over 25 years’ experience of working in the industry.

With three journalists as part of the automotive team, all traditional PR copy is written quickly and efficiently in a highly targeted way, maximising media attention and, ultimately, press coverage.

25 years of media relationships are already in place and we have worked with high profile brands such as Avis UK and Europe, Lex PLC, Manheim Auctions, Volvo, Nissan, Hyundai, Cobra UK Ltd, Inchcape PLC, Peugeot and Helphire PLC. 

Nobull has been quick to adopt social media to combine with traditional PR techniques as part of an integrated communications approach.

We offer a full range of social media services from training and strategy to day-to-day content management and evaluation.

Most clients outsource the day-to-day running of their social media services to the Nobull team, including content management, reputation management and weekly reporting. A good example was a two year project to set up and run the social media channels for the Nissan LEAF electric vehicle to promote the car in the UK.

Nobull has worked in the fleet sector for the past 20 years and uses that experience to quickly build a powerful PR and marketing communications strategy for clients.

We have great relationships within the trade media due to automotive director Steve Carman’s five years working on Fleet News.

Nobull has built brands such as Lex, Total Accident Management and Autorola into opinion leaders in their relevant sectors.

We believe that going green can help keep your business in the black, and earn you brownie points with your buying public.

By raising their green credentials, several of our clients have won new business, by showing a strong CSR and environmental ethos.

From an initial sustainability review, which offers advice on practical ways of boosting your green credentials, to making the most of them through traditional PR and social media, Nobull has all your needs covered.

Nobull has a comprehensive knowledge of the van, truck, distribution and logistics industries. We involve a client’s brand in key industry news stories from day one and use our expertise and knowledge to present complex technologies in an easy to understand way.

Our work is ultimately aimed at increasing a client’s sales revenues and we have achieved that for Clean Air Power, both in the UK and Australia, Carillion, Peugeot, Lex, Avis and Lufthansa Cargo.

Volvo has found that safety is seen as worthy but dull, so faced with celebrating the 50th anniversary of the three point seat belt, it worked with Nobull to make the most of this unique occasion. We made a startling discovery - the invention had saved over 10 million lives!

More importantly, Volvo hadn't trademarked the design, as it was important that this historic innovation should be fitted to cars of all makes. Where better to celebrate this anniversary than at the Gherkin? A world class venue for a world class invention.

A two day campaign included interviews with broadcast media, a press presentation and some brilliant coverage across the media including a double page spread in the Independent’s lifestyle section.

Lex Vehicle Leasing has always been at the cutting edge of helping educate fleets and company motorists on how best to buy, run, choose and sell their company cars. One such example was to educate drivers on how pets should be secured whilst being driven in company cars. Under the latest Duty of Care legislation, employers should do everything possible to ensure the safety of their employees while driving company cars.

Nobull decided the best course of action to address this issue was through the medium of an article on pet safety when driving with dogs. The story hit the national, regional and trade press and educated drivers in a fun way about the perils of sharing journeys with their pets.

For many, a daily rental car is a distress purpose, and for years the rental companies have struggled to differentiate their service on anything but price. Avis employed Nobull to build the Avis brand around its environmental credibility, to act as a key differentiator within the automotive, travel and fleet sectors.

Working with limited material, Nobull built the Avis brand into an opinion leader in daily rental and the environment over an 18 month period. Using its own detailed knowledge, Avis advised its customers and prospects, discussed the petrol V.S. diesel argument and examined the best way to reduce fuel use and fuel penalties when handing back the car.

A monthly comment article was secured in TTG’s prestigious green blog and coverage was generated in titles ranging from The Sun to Fleet News, as well as in the regional press.

The Nissan LEAF is the first mass produced zero emission family car to go into production and Nobull was called in to set up the social media channels to promote the car in the UK. As well as manage assets and ask questions from curious potential customers, it also set up and developed measurement and evaluation criteria to gauge the success of the LEAF campaign. After 18 months, the LEAF Facebook page had over 13,000 fans and the Twitter feed nearly 3,000 followers.

Activity also appeared on YouTube and Flickr, helping find homes for the first 500 LEAFs sold in the UK. This was despite no other above the line marketing spend on the car in the first 12 months of it being announced.

The accident management market is crowded, but through a traditional PR strategy, Nobull has helped Total Accident Management stand ahead above the rest. The challenge to communicate its complex and diverse messages clearly and concisely was achieved using a benefit-led approach. Through targeting fleet, dealer, bodyshop and aftermarket press with interesting and relevant company and sector news, Nobull has helped Total raise awareness of key challenges in the sector, and more importantly their solutions.

As a result of educating journalists about the importance of Total’s key products, including ULR, credit hire, grey fleet and Tpro, we have helped the company gain trust and transparency in this difficult sector, and have helped to more than double their turnover in the fleet sector.

Safety and security provider Cobra UK adopted the Mini Coyote v2 speed camera alert system, a new product from the continent, into its product range. Nobull created and implemented a communication strategy to both launch the product and generate national interest and awareness of the product. This was achieved through an integrated social media, events and traditional PR approach and by creating regular dialogue about Coyote and its products with key audiences.

We managed all press enquiries and public relations in the UK, including social media and online activities, a press cuttings service and evaluation. Our ongoing reputation with key journalists ensured the product test and review programme we created and implemented was highly successful, generating coverage in a wide range of media including: Volkswagen Driver, Swiftcover.com, Fleet News, First Car magazine and BMW Car.

Nobull currently runs a full service communications campaign for Cobra UK Ltd, promoting the company’s many products and services including its in-car Vizualogic entertainment systems