Automotive

Nobull Comms has over 25 years of experience in the automotive sector delivering results driven campaigns for such clients as Avis, Volvo, Peugeot, Nissan, Lex autolease, Hitachi Capital, Ascari and Hyundai . Our ability to deliver cross channel results driven campaigns has made us one of the UK’s leading PR and Social Media providers in the automotive industry.

Four key offerings:

PR

Having worked in journalism our team has a strong relationship with the UK media. Our copy is well crafted for the target audience which is well received by journalists.

Social media and digital

From developing a strategy to the creation of content calendars and posting our social media team ensures channels are constantly growing with high quality content that helps engage followers and fans.

Events and Experiential

Nobull has been responsible for some of the most talked about car media launch events in the last 20 years. We deliver the creative hook that brings the car’s key messages to life and we deliver what we know the media wants at every point in the event.

Influencers/bloggers

We understand the importance of influencer engagement and the value we can create for clients by targeting sector specialists such as parenting, hobby and activities, fashion, lifestyle and health and fitness.

Nobull identifies the key influencers in a sector, engages with them on how best to bring a client’s product or service to life. This was highlighted in an influencer programme delivered for Peugeot which generated amazingly rich content that could be shared on their own social media channels.

Key sector specialisms

  • Fleet
  • EVs
  • Remarketing
  • Commercial Vehicles and Logistics



Nobull is the go-to agency partner in the automotive and transport sectors for delivering fantastic results on any out of the ordinary tech campaign, from Fuel Cell Vehicles and gas powered trucks, to 100% electric cars, vans and trucks.


Two Years Social and Events Brief to Launch the Nissan Leaf EV

We were appointed to set up and run social media channels for the new Nissan LEAF EV after launching the Fuel Cell X-Trail.

To engage with early adopters, including fleets, MPs, influencers, consumers through Facebook and Twitter to encourage engagement and ultimately drive orders for the UK’s first ever electric vehicle.

Our brief was extended to run four Leaf launch events in a two-week UK tour

An electric performance

  • We drove the brand’s pre-order sales of 250 cars.
  • Growing Facebook from 0 -13,220 fans in 18 months.
  • Growing Twitter from 0 - 2,937 followers in 18 months.
  • Our work was adopted as the blueprint for Nissan Europe social media.
  • Won European, World and What Car Car of the Year.


Lead Generation and Brand Awareness for Tevva Trucks

We were handpicked by Tevva Motors to use our EV knowledge and contacts to raise the profile of its electric 7.5 tonne prototype truck.To build awareness with the media to influence fleet operators to road test or order a truck.

60 leads generated

  • In six months 50 pieces of coverage generated £90k of value and a reach of 1.5 million readers.
  • Over 60 leads generated.
  • Major trials were announced with UPS.
  • Two global OEMs interested in licensing the technology.

PR Lead for Nissan and Centrica in Europe’s Largest Electric Van Trial

We were appointed to run a six-month PR campaign to support the 200-electric van Nissan van trial by Centrica based on our strong EV contacts and knowledge.

Our job was to publicise Europe’s largest electric van trial in the van and transport and green media, plus to run a series of media drive and interview programmes.

82 pieces of coverage worth £60,000 and a reach of 600k were generated creating leads from companies keen to run a zero emission van.

Centrica’s green credentials were reinforced with key transport, green and industry media without compromising ongoing discussions with trade unions


Dual Fuel Technology Launch for Clean Air Power

Clean Air Power developed a series of Dual Fuel LPG/diesel, CNG/diesel engine control systems aimed at reducing operator costs and emissions.

Our job was to launch CAP to the transport industry, media and investors.To generate enquiries with truck operators in the UK, Europe and Australia

UK media coverage generated the first UK order from Wiseman Dairies. Coverage in the Australian media led to the technology being piloted in the mining industry.

Enquiries received from European truck OEMs.